
Special Feature

Hello, Sunshine!
Stay fresh and flawless with summer-ready J-beauty essentials from Rei Cosmetics.
Best Lengthening Mascaras
Discover the Magic of Japanese Tubing Mascaras.
$19.00
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$15.00
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$15.00
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$15.00
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$20.00
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Best Eyeliner Pencils
Explore Smudge-Proof, Cult-Favorite Liners Here.
$17.00
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$17.00
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$11.00
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$15.00
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Best Rosy Cheeks
Get the Perfect Flush with these Rosy Blushes.
$12.00
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$12.00
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$12.00
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$19.00
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$17.00
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Best Luscious Lips
Achieve the perfect pout with these lip plumpers, tints, and lipsticks.
$19.00
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$16.00
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$19.00
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$8.00
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$12.00
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Japanese Skincare
Discover luminous skin with Japanese essentials,
where tradition meets innovation.
No Makeup Makeup
How to create a perfect ‘no makeup’ makeup look.
How-To
I woke up like this
$19.00
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$14.00
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$25.00
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$17.00
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$18.00
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$17.00
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Blog posts

- Skincare Rituals
Which Japanese Face Mask Is Right for Me?
At Rei Cosmetics, we’re proud to carry a curated selection of Japan’s best sheet masks, including LuLuLun, Derma Laser, Keana Nadeshiko, and Clear Turn. If you’re new to Japanese skincare,...

- Makeup Tutorial
How to Remove Waterproof Eye Makeup the Japanese Way
Japanese beauty brands have created gentle yet powerful removers that take the stress and rubbing out of your routine. Whether you choose a dedicated mascara remover or an oil-based cleanser,...

- Gift Sets
Celebrate Moms with Exclusive Gift Sets from Rei Cosmetics
This Mother’s Day, we’re honoring the moms in our lives with specially curated gift sets featuring some of our most-loved Japanese beauty products. Each set comes with an exclusive Rei...
Testimonials
Hear why everyone is obsessed with J-Beauty
Mascara is awesome! It gives my lashes so much length and volume without clumping up
Love the watery texture, very moisturizing and long-lasting!
The cream formula blends seamlessly into the skin! very natural, dewy flush.
My new go-to eyeliner that I wear every day.
Super shiny and a really pretty color. It was easy to use as the glitter distributes super evenly.
Cassis Red looks so elegant and makes my lips look plump!
So easy to blend and can go from day to night! GORGEOUS Colors!
My lashes look long and lifted, giving my eyes a fresh appearance.