News

Rei Cosmetics is pleased to announce the U.S. launch of CipiCipi, a viral beauty sensation from Japan. Created by Rainmakers, one of Japan’s most influential beauty manufacturers, CipiCipi was developed...

We are pleased to introduce Wonjungyo, one of the most sought-after beauty brands among Gen Z and millennial consumers in Japan. The brand was founded by renowned Korean makeup artist...

At Rei Cosmetics, our Thank You Cards are more than just a note of appreciation. They reflect our deep admiration for Japanese art, craftsmanship, and storytelling. As part of our...

This past Oscars, we had the pleasure of collaborating with Sandy Nicha, a talented NYC-based makeup artist who created the look for Rei Ami, the singer behind Zoe in K-Pop...

If you’ve been following us for a while, you may have noticed that our logo has changed. This update was intentional, designed to align more closely with J-Beauty (see that...

At Rei Cosmetics, curating J-Beauty is about more than just finding great products; it’s about making sure they truly work for you. Japan is home to countless high-quality, thoughtfully formulated beauty...

In the U.S., the term Clean Beauty is everywhere. Many retailers now curate dedicated “clean” sections, each with its own definition of what qualifies and what doesn’t. With this in mind,...

To welcome the new year, we’re excited to introduce our latest Thank You Card in collaboration with Maho Kino, a Japanese female artist based in New York City.

The beauty world doesn’t sit still, and as we close in on 2026, shifts in consumer values and technology are set to reshape both products and how we discover them. From...

From the very beginning, giving back has been at the heart of Rei Cosmetics. While makeup may not be essential for everyone, we believe beauty products can uplift, empower, and...

The holiday season is officially here, and we’re celebrating with two exciting ways for you to discover (or gift) your favorite Rei Cosmetics essentials, whether you shop online or visit...

At Rei Cosmetics, we know Prop 65 label can feel alarming, especially when it appears on products that you trust and use every day. So we wanted to break down...