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J-Beauty for All

Top Japanese haircare handpicked for you.

J-Beauty for All

Top Japanese makeup handpicked for you.

J-Beauty for All

Top Japanese skincare handpicked for you.

Special Feature

Harlequin Glam

Go Bold for a Show Stopping Halloween

Perfect Cat Eyes

The best liquid liners for a flawless wing.

Shimmer Eyeshadows

Add a touch of shimmer to your eyes.

Blog posts

Why Tsubaki is Japan’s oldest miracle oil for hair

Why Tsubaki is Japan’s oldest miracle oil for hair

They say few things endure for a thousand years, but Tsubaki oil (Japanese camellia oil) just might be one of them. Used in Japan for more than a millennium, tsubaki oil...

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J-Beauty Natural Skincare Ingredient: Peach

J-Beauty Natural Skincare Ingredient: Peach

Peach-infused skincare transforms ordinary routines into moments of indulgence, where hydration, protection, and radiance come together seamlessly. It’s J-Beauty at its finest - a perfect blend of natural ingredients and...

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Halloween Makeup Tips with Rei Cosmetics

Halloween Makeup Tips with Rei Cosmetics

Halloween is the ultimate excuse to play with bold, creative makeup, and Rei Cosmetics has everything you need to bring your desired character to life. Whether you’re going for spooky,...

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Testimonials

Hear why everyone is obsessed with J-Beauty

Alona
Verified review

Mascara is awesome! It gives my lashes so much length and volume without clumping up

Jenee
Verified review

Very thick and moisturizing but isn’t heavy or sticky! Perfect for all four seasons!

Akshra
Verified review

The cream formula blends seamlessly into the skin! very natural, dewy flush.

Romy
Verified review

Smells amazing and gives my scalp that fresh feeling. Makes my hair feel so much lighter and less dull.

Lily
Verified review

Cassis Red looks so elegant and makes my lips look plump!

Asha
Verified review

Made my skin smooth and soft.

Patricia
Verified review

My new go-to eyeliner that I wear every day.

Janela
Verified review

A must have in your routine. Love the scent it’s very long lasting. Hair feels fine and soft after one wash.