Classic Clown with a Modern Twist
Playful, Colorful, All Glam
How-To
Clown Chic
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Makeup Must-Haves
Discover Why These Essentials Are Cult Classics.
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Skincare Favorites
J-Beauty: Rooted in Tradition, Elevated by Innovation.
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Ishizawa Lab Keana Nadeshiko: Rice Serum Mask (10 Sheets)
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Top Haircare Picks
Loved for a Reason: Your Best Hair Day, Everyday.
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Blog posts
- Haircare
Why Tsubaki is Japan’s oldest miracle oil for hair
They say few things endure for a thousand years, but Tsubaki oil (Japanese camellia oil) just might be one of them. Used in Japan for more than a millennium, tsubaki oil...
- Ingredients
J-Beauty Natural Skincare Ingredient: Peach
Peach-infused skincare transforms ordinary routines into moments of indulgence, where hydration, protection, and radiance come together seamlessly. It’s J-Beauty at its finest - a perfect blend of natural ingredients and...
- Makeup Tutorial
Halloween Makeup Tips with Rei Cosmetics
Halloween is the ultimate excuse to play with bold, creative makeup, and Rei Cosmetics has everything you need to bring your desired character to life. Whether you’re going for spooky,...
Testimonials
Hear why everyone is obsessed with J-Beauty
Mascara is awesome! It gives my lashes so much length and volume without clumping up
Very thick and moisturizing but isn’t heavy or sticky! Perfect for all four seasons!
The cream formula blends seamlessly into the skin! very natural, dewy flush.
Smells amazing and gives my scalp that fresh feeling. Makes my hair feel so much lighter and less dull.
Cassis Red looks so elegant and makes my lips look plump!
Made my skin smooth and soft.
My new go-to eyeliner that I wear every day.
A must have in your routine. Love the scent it’s very long lasting. Hair feels fine and soft after one wash.