If you're into makeup, chances are you've already tried the classic cat-eye look. But in Japan, there's another style that's stealing the spotlight—puppy-eye makeup! Known for its softer, more approachable, and kawaii (cute) vibe, puppy-eye makeup never goes out of style.
Ready to perfect the puppy-eye look? We've got you covered with these simple steps and top product recommendations from Rei Cosmetics.
Step 1: Create Downward Eyeliner
The key to puppy-eye makeup is all in the direction of your eyeliner. Unlike the upward flick of cat eyes, puppy eyes require you to draw the liner downward at the outer corners of your eyes, creating a gentle, rounded shape. Think of those adorable puppy-dog eyes and how round they appear! Using a pencil liner is ideal for this, as it offers more control and a softer, more natural finish than liquid liners.
Our Top Picks:
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KissMe Heroine Make Soft Define Cream Pencil
Developed by famed makeup artist KUBOKI, this creamy pencil enhances your eyes with ease. Its soft-focus formula, blended with clear powder, gives a natural yet defined look. -
Dejavu Lasting Fine Cream Eyeliner Pencil
This innovative eyeliner, featuring an oval core, allows you to effortlessly create thin to bold lines. Thanks to Dejavu's tubing technology, it’s smudge-proof yet easy to remove with just warm water.
Step 2: Lift Your Lashes
To add more dimension and accentuate the roundness of your eyes, focus on lifting your lashes, particularly in the center. You can achieve this with either false lashes or a lifting mascara, depending on your preference.
Our Top Picks:
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Dolly Wink Salon Eyelash
Designed to mimic the natural lash growth, Dolly Wink lashes are perfect for beginners. Try No.7 Puppy-Dog Eyes for a round, wide-eyed effect, applying them mainly at the center of your lashes. -
KissMe Heroine Make Long Up Mascara Super Waterproof
With the tagline “reach the sky,” this mascara keeps even the straightest lashes curled all day long. Its waterproof formula ensures your lashes stay lifted, and it can be removed effortlessly with the brand’s waterproof mascara remover.
Step 3: Soft, Natural Brows
Finish off your puppy-eye makeup with soft, natural brows. Opt for lighter, more natural-looking brows instead of bold, angled ones. A combination of a powder eyebrow pencil and eyebrow mascara will give your brows a soft, feathery look.
Our Top Picks:
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Fujiko Natural Eyebrow Color
This eyebrow mascara is perfect for creating natural, feathered brows. Its oil-gel formula coats each hair, providing vivid color while maintaining a natural finish. -
Dejavu Stay Natural Powder Eyebrow Pencil
The elliptical tip of this eyebrow pencil allows for precise application, mimicking real hairs for a dimensional, natural look. Its pencil-to-powder formula ensures your brows have just the right amount of depth and definition.
Ready to Try Puppy-Eye Makeup?
We hope these tips help you achieve the perfect puppy-eye look! For more makeup inspiration, tutorials, and tips, be sure to check out our YouTube channel, Instagram and TikTok. Get ready to rock your kawaii new look!