Japanese cosmetics are often hailed as superior for several reasons that make them stand out in the beauty industry.
THE PHILOSOPHY OF MONOZUZKURI
Monozukuri is more than a simple combination of two words; "mono," meaning "things," and "zukuri," meaning "to make.” At its core, monozukuri represents a profound appreciation for the art of creation; it encapsulates a mindset, a spirit, deeply ingrained in Japanese culture.
The philosophy of monozukuri represents the artisanal craftsman spirit that permeates Japanese culture and drives the Japanese work ethic towards continual improvement in pursuit of perfection. This dedication to craftsmanship and attention to detail is evident across various aspects of Japanese culture, including cosmetics. From meticulously formulated products to beautifully designed packaging, Japanese makeup embodies the principles of monozukuri. It is this relentless pursuit of mastery and perfection in monozukuri that sets "made in Japan" products apart from others.
RIGOROUS MANUFACTURING STANDARDS
Japan's commitment to maintaining rigorous manufacturing standards sets a gold standard in the industry. Brands must adhere to numerous regulations before their products can be approved for sale. Every cosmetic product, whether it hails from a prestigious luxury brand or a more budget-friendly option, is subject to stringent regulations mandated by the government. These regulations ensure not only the quality but also the safety of cosmetics available in the market.
What's particularly noteworthy is that even the affordable cosmetics found in Japanese drugstores are held to the same exacting standards as their upscale counterparts found in high-end department stores across the globe. This dedication to quality control underscores Japan's unwavering commitment to providing consumers with products of the highest caliber.
TECHNOLOGICAL INNOVATION
Japanese makeup is known for its technological innovation, often characterized by advanced formulas, cutting-edge ingredients, and innovative application methods. Japanese cosmetics companies invest heavily in research and development to create cutting-edge products that are both effective and gentle on the skin.
For example, Japanese makeup brands have developed long-lasting and waterproof formulas that withstand humidity and sweat. This innovation is particularly beneficial in Japan's hot and humid climate. Japanese makeup brands were also one of the first to adopt tubing technology for their mascaras. In Japan, many mascaras are tubing mascaras, which incorporate fibers, are gentle on your eyes and easy to remove.
Whether it's inventing new formula or designing innovative applicators, Japanese brands are constantly pushing the boundaries of what's possible in the beauty world.
At Rei Cosmetics, we curate high quality Japanese brands meticulously researched, developed and made in Japan. We survey the landscape of cosmetics in Japan by referring to popular review sites like @Cosme and our products are further tested in Japan and the US by a panel of teens and influencers to cater to American needs.
We are dedicated to bringing you the finest, affordable Japanese cosmetics directly to your doorstep. Come and discover the world of J-beauty and share your thoughts with us!