If you have spent any time on TikTok or YouTube looking at makeup tutorials, you may have come across the term “Igari Makeup.” But not many people know that Igari Makeup is a Japanese beauty trend that originated back in 2018.
It’s named after a famous makeup artist Shinobu Igari who started the trend by introducing new looks that focused more on natural, flushed look unlike the contour-heavy makeup look that was prominent in the early 2000s.
Since the look’s introduction, Igari Makeup has been embraced not only by Japanese models and K-Pop idols but have also become known as a makeup look that works for all skin types, given its versatility.
Below are some tips on creating the look, using some of the products available at Rei Cosmetics.
Step 1: Sweet & shimmer eye makeup
Sweet eye makeup is key for Igari. To achieve this look, opt for shimmery eyeshadows that add some color and shine combined with a thin eyeliner and lashes that enhance your natural beauty.
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Canmake: Silky Souffle Eyeshadow
This palette features three translucent matte shades and one vibrant, glittering color to add a pop of color to your look.
Majolica Majorca: Eyeshadow Customize
Favorites among K-Pop and J-Pop artists, these customizable eyeshades come in vibrant, luminous colors, so you can mix and match to create any look you desire.
Majolica Majorca: Gel Liquid Eyeliner
To add dimension to your undereye area, we recommend the ultra-fine Majolica Majorca gel liquid eyeliners to create delicate lines around the bottom of your eyes. The brown can be used to create some shadow and the pink to highlight the aegyo sal.
Dejavu: Lasting Fine Cream Eyeliner Pencil
For precision eyeliners, opt for Dejavu Lasting Fine Cream Eyeliner Pencil. Its innovative formula blends durability with a luxurious creamy texture, guaranteeing impeccable results with every use.
KissMe Heroine Make: Long & Curl Mascara (Advanced Film)
Cult favorite for those with Asian lashes, KissMe Heroine Make Long & Curl Mascara contains curl-locking ingredients and shape-retaining polymer that will keep your eyelashes looking upward and full all day long.
Designed to mimic the natural growth of lashes, Dolly Wink eyelashes are fail-proof, even for newbies. They look like your own eyelash, just fuller.
Step 2: Luscious lips
Luscious, plump lips are also key to Igari style. Choose a glossy shade of pink, peach or coral to create the perfect, kissable pout.
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With its hydrating H2O-based formula, this innovative rouge offers a glossy finish with nuanced color that stays put and doesn’t transfer, ensuring all-day shine.
Step 3: Flushed cheeks and nose
Finally, Igari makeup is all about the blush. The key is to use the blush not just on your cheeks, but also across your nose and a little on your chin to create that flushed, rosy look. For this, you can use cream or powder blushes. Layer on shades of pink or coral colors rather than using one super pigmented color to create the sweet, flushed look.
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Majolica Majorca: Puff de Cheek
This powder blush has a translucent color, but as you layer on, you see more and more pigmentation. It’s perfect for use all over your face because it allows you to control the amount of color you want in different parts of your face.
For those of you who want to truly master the Igari Makeup, Shinobu Igari also produces a brand of her own called Whomee and Babymee, which are available in Japan. We unfortunately don’t have them in the U.S. (yet), but if you are ever in Japan, please check them out at beauty stores and drugstores.
For further makeup tips and inspiration, please visit our YouTube channel, Instagram and TikTok where are sharing with you “how to” videos for the perfect makeup looks!