A word often used in Japanese makeup is “toumeikan” which translates to "radiance" in English. It’s all about creating a glow from within look, enhancing your natural beauty for an effortless and luminous appearance. The goal is a makeup look so subtle that it seems as though you’re not wearing any at all. Achieving this “I woke up like this” look involves a few strategic steps and the right products to highlight your best features.
To help you master this perfect ‘No-Makeup Makeup’ look, we’ve collaborated with Wakana Ichikawa, a renowned Japanese makeup artist based in New York. Known for her amazing artistry and versatility, Ichikawa is a go-to for fashion and beauty editors alike.
Check out this step-by-step guide to achieve a natural, radiant look that lets your true beauty shine through!
Step 1: Simple base makeup
To achieve the perfect no-makeup makeup look, there's no need for heavy foundations or extensive contouring that masks your natural beauty. Focus instead on ensuring your skin is well-hydrated and supple. Use concealers and highlighters sparingly and strategically over discoloration and blemishes and to add subtle color and dimension to your face. The goal here is to enhance your natural features without overpowering them.
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With Daisy Doll's Concealer Palette, you can customize a mix of colors for flawless color correction. With this palette, you have full control over how much and which shades you apply, ensuring no over-correction or excessive layering.
Crafted with a creamy texture that blends seamlessly into the skin, the Multi Glow Duo Palette lets you effortlessly manage shine while adding color and dimension with just one product.
Step 2: Natural eye makeup
For a no-makeup makeup look, skip heavy eyeliners and bold shadows. Instead, opt for neutral-colored shadows, eyeliners, and mascaras that blend seamlessly and enhance your natural beauty.
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The ultimate eyebrow mascara for natural, feathery brows, the special oil-gel formula makes application super easy, coating each individual hair for a natural finish.
Shu Uemura: Iconic Eyelash Curler
This iconic eyelash curler, beloved by both celebrities and makeup artists, is celebrated as a must-have “beauty secret” for its precise control and ability to create long-lasting curls.
Canmake: Perfect Stylist Eyeshadow
Experience the convenience and versatility of this multi-use eyeshadow palette, which features both matte and glittery shades. For the No-Makeup Makeup look, select neutral tones to subtly enhance the color of your eyes.
Dejavu: Lash Up Tubing Mascara
This innovative mascara coats even the finest lashes, ensuring every single eyelash stands out. With an ultra-light coating, it gives your lashes an extra boost while maintaining a natural look— like your lashes, only better.
Step 3: Dewy lips
Finish off your look with moisturized lips that have a subtle hint of color. Opt for a lip plumper or tint that complements your natural lip shade to achieve the perfect no-makeup makeup effect.
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More than just a lip tint, Borica Lip Plumper Serum hydrates, plumps, smooths, and softens your lips while supercharging them with nourishing ingredients.
Daisy Doll’s Watery Lip Tint is made with a water-based formula that combines the best of both worlds—like an oil tint, it gives you a glossy finish and vibrant color, but with added moisturizing benefits.
For additional tips on applying these products, be sure to check out our YouTube channel, Instagram and TikTok. We share expert advice and step-by-step tutorials to help you achieve the perfect makeup look!