With the Japanese yen at its lowest in decades, many Americans are taking advantage of the favorable exchange rate to travel to Japan. Savvy travelers know that Japan is the ultimate destination for top-notch, affordable beauty treasures. At Rei Cosmetics, we often get asked where to shop for J-Beauty, so we thought we’d share some of our favorite spots for cosmetics shopping in Japan.
@Cosme began as a popular beauty product review site, ranking items based on user reviews. As its popularity grew, @Cosme opened physical stores, including a flagship store in trendy Harajuku, which has since become a mecca for beauty enthusiasts. This store offers an enormous variety of cosmetic brands, from high-end to budget-friendly. Staying true to their original mission, products are displayed with reviews and rankings from the website, making it easy for buyers to spot the latest trends and top-rated items.
Loft is a cult favorite with locations all over Japan. It’s a massive select shop, carrying everything from stationery to bento boxes and everything in between. Most Lofts have an entire floor dedicated to beauty, featuring a mix of smaller, lesser-known brands alongside popular ones. It’s a fantastic place to discover new cosmetic brands, and you can easily spend hours exploring the various floors dedicated to every lifestyle need.
Matsumoto Kiyoshi (aka Matsukiyo)
If you've spent any time in Japan, you've definitely seen a Matsukiyo drugstore. This large chain offers a vast range of affordable beauty products, including many of the brands we carry at Rei Cosmetics. Matsukiyo also has its own private label skincare brands that are both affordable and high quality. Like any good drugstore, it carries all the essentials you might need and more.
Bic Camera is primarily known as an electronics store, but it also boasts a surprisingly wide selection of cosmetics. It’s the perfect spot to satisfy your tech needs while shopping for your J-Beauty haul. Don’t miss their beauty electronics, such as IPL epilators and LED face sculpting devices, to experience the latest in Japanese beauty technology.
Don Quijote (aka Donki)
Have you really been to Japan if you haven’t shopped at Donki? Known for its affordability, maze-like aisles, and catchy in-store music, Donki is everywhere in Japan. It’s the ultimate destination for popular, budget-friendly beauty products and countless other items you never knew you needed.
Can’t Visit Japan Anytime Soon?
No worries! Rei Cosmetics brings the latest J-Beauty trends and products straight from Japan to your doorstep; enjoy all the goodies from the comfort of your home. While a trip to Japan should be on everyone’s bucket list, we’re eager to bring Japan to you!