At Rei Cosmetics, we celebrate makeup as a means for everyone to express their individuality, regardless of gender. Although predominantly associated with femininity today, makeup boasts a rich history dating back to ancient Egypt, Rome, and Elizabethan England, where it was enthusiastically embraced by both men and women.
This historical context highlights Rei’s belief that makeup is a universal form of self-expression. Today, we're witnessing a resurgence in this expression, as men embrace trends like guyliners and brow gels. Looking good shouldn’t be limited to women; men are joining in the trend.
Japan is leading this trend with major brands like Shiseido setting new standards and normalizing makeup for men of all ages. Inspired by J-Pop idols and actors who confidently integrate makeup and skin care into their daily routines, these brands are reshaping societal norms. Today, many campaigns prominently feature men signaling a broader acceptance of makeup across various contexts. At Rei, we champion self-expression and the inclusive beauty philosophy of J-beauty, embracing everyone regardless of gender.
So if you're a guy curious about exploring makeup, here are some options to help you get started.
Eyeliners for Men (aka Guyliners)
If you're new to eyeliners, start with pencil types that are easier to control and create a natural appearance.
Dejavu: Lasting Fine Cream Eyeliner Pencil (Super Fine)
Dejavu's Lasting Fine Cream Eyeliner Pencil (Super Fine) ensures ultra-precision with its creamy texture and effortless application, even for beginners. It's discrete, long-lasting and smudge proof. Yet, the innovative formula allows for easy removal with soap and warm water.
Spring Heart: Long-Lasting Eyeliner
Spring Heart's Long-Lasting Eyeliner is not only affordable but also available in three versatile colors that complement various eye tones. Its smooth, creamy core ensures seamless application, making it a favorite for its user-friendly design, complete with a built-in pencil sharpener—a testament to Japanese dedication to detail.
Eyebrow Liners and Eyebrow Mascaras
Looking to groom those unruly eyebrows? For effortlessly groomed brows without the hassle of plucking and waxing, consider these top picks:
One of the best-selling eyebrow mascaras in Japan, its creamy soft texture gives off vivid color in an instant, giving you beautifully shaped brows. The special oil-gel formula makes application super easy, coating each individual hair for a natural finish.
Dejavu: Stay Natural Powder Eyebrow Pencil
Crafted with an elliptical fine tip, this eyebrow pencil ensures precise application, expertly mimicking individual hairs for a realistic look. Its unique formula combines the precision of a pencil with the color payoff of powder, resulting in brows that appear dimensional and well-defined.
Kissable Lips
Everyone wants kissable lips that’s moisturized and smooth. To achieve the perfect puckers, you need to give them the care it needs to stay healthy and plump.
Majolica Majorca: Honey Pump Lip Essence
This isn't your ordinary lip balm – it leaves your lips so plump and moisturized that they feel like they're going to pop! Packed with goodies like Royal Honey EX, acacia honey, royal jelly extract, and beeswax, the more you use it, the more hydrated and luscious your lips will feel.
More than just a gloss, this serum infused lip plumper hydrates, smooths, and softens your lips while supercharging them with nourishing ingredients. Packed with antioxidants like Fullerene, 3D hyaluronic acid, collagen, and ceramide; the sheer pink tint adds a natural sheen while protecting lips throughout the day for perfect kissable lips.
We hope these products provide a great starting point for your journey into makeup. Feel free to explore and express your unique style with Rei Cosmetics!
Let us know your thoughts—we're here to support you every step of the way!