J-Beauty

@cosme store in Harajuku Tokyo

Where can I shop for cosmetics in Japan?

With the Japanese yen at its lowest in decades, many Americans are taking advantage of the favorable exchange rate to travel to Japan. Savvy travelers know that Japan is the...

Where can I shop for cosmetics in Japan?

With the Japanese yen at its lowest in decades, many Americans are taking advantage of the favorable exchange rate to travel to Japan. Savvy travelers know that Japan is the...

What exactly is Tubing mascara?

What exactly is Tubing mascara?

You may have heard of tubing mascaras, but many may not fully understand what they are or know that Japan has one of the most advanced tubing mascaras in the...

What exactly is Tubing mascara?

You may have heard of tubing mascaras, but many may not fully understand what they are or know that Japan has one of the most advanced tubing mascaras in the...

Boy putting makeup

What makeup should men wear?

At Rei Cosmetics, we celebrate makeup as a means for everyone to express their individuality, regardless of gender. Although predominantly associated with femininity today, makeup boasts a rich history dating...

What makeup should men wear?

At Rei Cosmetics, we celebrate makeup as a means for everyone to express their individuality, regardless of gender. Although predominantly associated with femininity today, makeup boasts a rich history dating...

Japanese cosmetic products

Why are Japanese cosmetics considered superior?

Japanese cosmetics are often hailed as superior for several reasons that make them stand out in the beauty industry: the philosophy of monozukuri, rigorous manufacturing standards and technological innovation.

Why are Japanese cosmetics considered superior?

Japanese cosmetics are often hailed as superior for several reasons that make them stand out in the beauty industry: the philosophy of monozukuri, rigorous manufacturing standards and technological innovation.